We’re delighted to share that IRT Media Group has been hired by Inspired Homes Marbella to run a targeted Google PPC campaign aimed at attracting international property buyers from key markets including the USA, the Netherlands and Germany.
The Brief
Inspired Homes Marbella is a specialist real estate agency offering a high quality, personal service to clients buying and selling luxury property in Marbella, Benahavis and the wider Costa del Sol. With the Marbella property market becoming increasingly competitive online, the team needed a smart, data-driven way to put their listings in front of serious, high-intent buyers — rather than casual browsers.
Our PPC Strategy
Our approach focuses on capturing high-intent search traffic: reaching people who are actively searching for property to buy in Marbella and the Costa del Sol, right at the moment they’re ready to engage. Key elements of the campaign include:
- Targeted Google Ads campaigns aimed at international buyers in the USA, Netherlands and Germany
- Keyword strategy built around high-intent, ready-to-buy search terms
- Landing pages and ad creative tailored to the luxury Marbella property market
- Ongoing optimisation to maximise qualified enquiries and return on ad spend
Looking Ahead
We’re looking forward to helping Inspired Homes Marbella generate qualified enquiries and grow their international buyer pipeline. It’s exactly the kind of project we love — combining data-driven PPC management with a deep understanding of a niche, high-value market.
You can visit Inspired Homes Marbella’s website here.
If you’d like to talk to us about a Google PPC campaign for your own business, get in touch with IRT Media Group today.
