IRT Marketing has been working with France Media Group to deliver video and social media to leading food importer Jebal at this year’s Gulfood exhibition in Dubai at the World Trade Centre.

The event to support Jebal’s biggest ever stand at the event featured a 150kg tuna fish imported from the Mediterranean which was ceremonially carved up by a renowned Sioux chef in front of a packed crowd of excited onlookers.

IRT set up Facebook and LinkedIn channels in record time for Jebal who previously have not been using social media. The company had a huge number of stories to tell which quickly generated engagement and solid leads for the company.