IRT Marketing has been appointed to manage social media activity for leading events company Cre8 Events for its forthcoming 10,000 seater Bollywood concert featuring Bollywood music legends, Yo Yo Honey Singh, Atif Aslam and Benny Dayal at the Dubai World Trade Centre in Dubai.

MD of IRT Marketing Ian Tonge says, ‘This is an exciting project for us. Working on behalf of such legendary Bollywood musicians is a great opportunity. Cre8 Events have created the ‘event of the year’ by bringing together the hottest Bollywood talent and we feel highly privileged to represent them’.

IRT is devising a comprehensive social media strategy which includes Facebook, Google+ and You Tube channels.

‘The loyalty to the artists at this event is incredible and fans are already loving to engage with the exclusive content around this unique event’ says Tonge.

Cre8 Events Facebook page can be found at: www.facebook.com/Cre8EventsUAE

Tickets can be purchased on line at: http://bit.ly/1424rc5